Knight Hub Mobile App

Marketing Policy for Knight Hub

Effective Date: 5/23/2024

Welcome to Knight Hub, the official mobile app of St. Andrews University. This Marketing Policy outlines the guidelines and practices related to marketing activities for Knight Hub. By using Knight Hub, you agree to the practices described in this policy.

1. Purpose

The primary purpose of marketing activities for Knight Hub is to promote the app, enhance user engagement, and ensure that students, faculty, staff, and visitors are aware of the app’s features and benefits.

2. Marketing Channels

Marketing efforts for Knight Hub may include, but are not limited to, the following channels:

• University Website: Prominent placement of Knight Hub information and download links on St. Andrews University’s official website.
• Email Campaigns: Informative emails sent to students, faculty, and staff to promote app features and updates.
• Social Media: Posts on St. Andrews University’s official social media platforms (e.g., Facebook, Twitter, Instagram) to highlight app functionalities and user benefits.
• Campus Events: Promotion during university events such as orientation, open houses, and other gatherings.
• Printed Materials: Flyers, posters, and brochures distributed across campus.
• Word of Mouth: Encouraging university ambassadors, student leaders, and faculty to promote the app.

3. Content and Messaging

All marketing content and messaging related to Knight Hub will adhere to the following guidelines:

• Accuracy: Ensure that all information about the app’s features, capabilities, and benefits is accurate and up-to-date.
• Relevance: Focus on how the app enhances the campus experience, including finding places on campus and other useful functionalities.
• Clarity: Use clear and concise language that is easy to understand.
• Visual Appeal: Utilize engaging visuals, including screenshots and videos of the app in use.
• Compliance: Ensure all marketing materials comply with university policies and applicable laws and regulations.

4. User Privacy

Marketing activities will respect user privacy and will not involve the use of personal data collected by the app. The app does not require sign-in, and no personal data other than location data (for the purpose of finding places on campus) is collected or used for marketing purposes.

5. Feedback and Improvement

We welcome feedback from users to continually improve our marketing efforts. Users can provide feedback through the following channels:

• Email: [email protected]
• Phone: 910-277-5023
• In-App Feedback: If applicable, users can provide feedback directly through the app.

6. Review and Updates

This Marketing Policy will be reviewed periodically and may be updated to reflect changes in marketing practices or university policies. Users will be notified of any significant changes to this policy through appropriate channels.

7. Contact Information

For questions or concerns regarding this Marketing Policy or marketing activities for Knight Hub, please contact:

St. Andrews University
Address: 1700 Dogwood Mile St. Laurinburg, NC, 28352
Email: [email protected]
Phone: 910-277-5023

By engaging with Knight Hub and its marketing materials, you acknowledge that you have read and understood this Marketing Policy and agree to its terms and conditions.