The marketing curriculum at St. Andrews is designed to provide the student with a functional analysis of marketing and its importance as an economic activity. Courses are structured to build marketing expertise in a variety of venues and environments.

Application of marketing principles and case analysis to solving complex marketing problems combines the areas of marketing and management. Managerial areas include product management, pricing strategies, promotion, and distribution management.

Sophisticated decision making on an international scale are also covered in a comprehensive cultural and strategic approach to international marketing. Analyzing environmental and cultural uniqueness among nations; effects of geographical, political and economic changes on marketing activities; marketing global brands, and global trade agreements are studied.