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AOTA Releases New Logo and Design: Symbolizing Unity in the Profession

Written by James Upchurch

AOTA’s new logo and design signifies the steadfast commitment of the occupational therapy profession to empower its practitioners and students to promote the distinct value of occupational therapy, and lead the profession into the future to provide effective culturally sensitive care — especially during the COVID-19 pandemic, and within an ever-evolving health care environment.

AOTA’s redesign initiative began last year with the intent to ensure that members and other stakeholders could easily recognize the AOTA brand and identify with the vibrancy of the OT professional community and strengthen AOTA’s voice for the occupational therapy profession in ongoing advocacy efforts.