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Sport Management

Build a Future Career In Sports that Excites You

When you combine your passion for sports with the knowledge, skills, and experience acquired through a St. Andrews’ Bachelor of Arts degree in Sport Management (BASM), the possibilities for a rewarding career in sport management are extensive. Whether your interest is in sports events management, promotion of sports on social media, sports sales, and marketing, leadership, coaching, or management on a sports team, or in public and community relations involving sports, your BASM prepares you for a variety of entry-level positions in the sports industry. Students work closely with academic advisors to choose electives, as well as campus and community activities that meet their interests, round out their education in a liberal arts setting, and build a strong resume. The BASM degree offers a capstone research project as well as an internship or senior practicum that provides real-world experience in a sport setting and expands your contacts in the sports industry.

The sports industry is truly international. Demand for the leaders needed to maintain its success is growing rapidly. The Sports Business Management program is designed to provide such leaders. Building on a solid business core, the student then explores the unique aspects of sports promotion, sports information and media, and facilities and event management.

Career Opportunities

Students who successfully complete the Bachelor of Arts degree in Sport Management are prepared to pursue entry-level positions in settings including • Professional sports teams • College athletic departments • Sports communications and public relations firms • Sports marketing and advertising agencies • Sports sales and promotions companies • Recreational facilities • Sports meeting or convention events • Sports newspaper, television, and social media organizations

Apply Now! | Program Flyer | BASM Course Descriptions